Today one does not sell a product on its merits alone but
through seduction.
The customer is captivated by the contest in which the product is presented,
by the merchandising techniques used for its promotion, by the
seductive message it delivers.
The public prefers places where the atmosphere is welcoming and pleasant,
where the furnishings and the atmosphere emphasize the enviroment rendering
it original and alternative.
The aim is to stimulate curiosity, to induce one to go in and to offer a series of services that induce the customer to come back and to talk of the placewith enthusiasm.
The idea of creating innovative, barely traditional commercial premises is born out of the necessity to represent commercial spaces able to create a demand within the sales outlet.
Changes in lifestyles and the difficult economic situation, have made the customer much more careful. He now chooses on the basis of new concept criteria. He is willing to reward only those commercial operators that stimulate his curiosity and satisfy his desires.
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